The New PSM Normal (2) — Do Less With More
The COVID-19 pandemic has changed everything. When more than 22 million people in the United States alone lose their jobs in just a few weeks we have entered a new and different world. There is no going back to an ‘Old Normal’. In the first post in this series, The New PSM Normal (1) — Deflation, I suggest that we are entering a time of deflation, which is defined as a situation where goods and services are available but people do not have the money to purchase them.